Positioning Foundations Sprint is a structured 2-day workshop to lock in your positioning and create alignment between sales, marketing, and product.
It's inspired by April Dunford's Obviously Awesome book and Force Management's command of the message, with workshop format of Foundation Sprint from the book Click. It helps you tighten your positioning and build a pitch that sells.
How it's different
The positioning foundations sprint brings the voice of the customer into the workshop to drive higher-quality, more productive conversations.
Furthermore, the output of the workshop is tested through market experiments to prove product positioning clicks before scaling.
How the Positioning Sprint works
Do it yourself
Do it with an expert
Not every company needs an external facilitator. Our DIY Sprint Kit gives your Product Marketing Management or Sales Enablement teams everything they need to run a high-impact Positioning Foundations Sprint in-house.
Phase 1 – Pre-Workshop Preparation
Set the stage for success by gathering the right people, market insights, and customer feedback. Use the Facilitator’s Guide and Miro Workshop Board to align on agenda, participants, and pre-read materials before the sprint starts.
Phase 2 – Run the Structured 2-Day Workshop
Lead your cross-functional team through the workshop to define your ideal customer, craft a sharp value narrative, and align on the “Why us, why now?” story. The Miro Workshop Board walks you step-by-step through every exercise.
Phase 3 – Post-Workshop Hypothesis Validation
Take your positioning hypotheses into the field. Use experiments, customer interviews, and A/B tests to confirm that your positioning resonates and creates believers.
Phase 4 – Finalize Positioning Playbook & Utilize AI
Once validated, finalize your Positioning Playbook Document with all stakeholders. This document becomes your GTM north star, and the foundation for effective AI-driven content generation.
Download the Sprint Kit:
If you want help, we offer our expertise and live facilitation to guide your team through the sprint.
Let's talk!
